Navigating Social Media Identities: Matching your Message to the Medium

Digital marketing is more complex today than ever before. The proliferation of social media networks has led young adults to establish multiple online identities that differ by platform. Consequently, users' relationships to brands on each of these different platforms may vary based on content, tone, and style. This panel will cover the ins-and-outs of how consumers manage identities and relationships across multiple social networks, and how brands can update their marketing toolkit to stay relevant in an ever-shifting digital landscape.

 
Claudia von Vacano.jpg

MEG CIARALLO

VP of Brand Marketing, SoFi

Meg leads SoFi’s brand marketing, including traditional and digital advertising as well as social and content marketing. Before joining SoFi, Meg led the Social Strategy discipline at AKQA, running social global programming for brands like Visa and Levis Strauss. Prior to that, she was the VP of Brand Marketing at the San Francisco Chronicle/SFGate. Previously, Meg spent spent more than seven years in New York leading social and brand strategies for Unilever, Sears-Kmart, Diageo and Chase. She began her career as a publicist at Random House, Inc. Meg is a graduate of Washington & Lee University with a Bachelor’s degree in English and Business Administration.

Jason Tsai

Vice President of Product Marketing for CBS Interactive

Jason leads a creative team of communication and marketing strategists to build company culture and awareness. Jason is a digital native who focuses on the data and the stories it tells.  He utilizes his passion for innovation and measurement to integrate strategies in the workplace, emphasizing on marcom ROI. Before joining the CBS Interactive team, Jason drove the evolution of capabilities for both Universal McCann and Initiative in 52 international markets. He has been a large contributor in regards to social media strategy, product catalysts and interactive media strategies for well know bands including; Wells Fargo, Microsoft, Xbox/Kinect, Bing, Cisco Systems, E*TRADE and Pacific Bell Wireless. Jason is a graduate of the University of California, Berkeley School with a Bachelor’s degree in Mass Communications.  **Go Bears!**

Vinod Nair

Sr. Manager, Digital Customer Engagement Executive, Deloitte Digital

Vinod is a Customer Engagement leader at Deloitte Consulting. Vinod helps global technology and retail clients envision and realize impactful digital engagement strategies to maximize investments in eCommerce and Digital Marketing. Adobe, Toms shoes, HP, Intel-McAfee are some of Vinod’s recent clients.  He is currently driving digital transformation at a silicon valley Fortune 50 company to engage and retain its 500M+ online customers through a mix of Creative Design, Social Media, Content Management and Direct Marketing initiatives. Prior to joining Deloitte, Vinod helped create Williams Sonoma's multi-brand eCommerce platform that supports over $1B annually. Vinod graduated from U.C. Berkeley Haas School of Business in 2010. Go Bears!

Lisa Kleinsorge.jpg

MODERATOR: SETH BINDERNAGEL

Head of Digital at Sequoia Capital

Seth currently serves as the Head of Digital for Sequoia capital by leading the digital brand as well as helping Sequoia portfolio companies with product, marketing, and digital experiences. Prior to that, he started the consumer marketing and platform marketing teams at Twitter, and also worked at Mozilla on Firefox, leading the distribution of Firefox to 85 different countries via localization and community marketing efforts. He graduated with his MBA in 2006 from U.C. Berkeley Haas School of Business.