2020 Vision:

The Future of AR and VR 

By 2020, AR/VR are projected to be a $150 billion annual market. In this panel, key players will discuss the vision for AR/VR in 2020 and beyond. What will the devices that enable AR/VR look like? What are the most compelling applications? How will the market likely evolve over the next 5-10 years?

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Richard Marks

Head of PlayStation Magic Lab, Sony Interactive Entertainment’s R&D group

Magic Lab was founded by Marks to push the boundaries of play by exploring how technology can be used to create new entertainment experiences. Marks joined PlayStation in 1999 to investigate the use of live video input for gaming and to develop new interactive user experiences. He helped create the EyeToy and PlayStation Eye cameras, as well as the PlayStation Move controller. Most recently, Marks and his team have been involved with PlayStation VR, experiments with eye tracking technology and other innovations.

He received a Bachelor of Science in avionics from the Massachusetts Institute of Technology and a doctorate in the field of underwater robotics from Stanford University.


Co-founder, COO & EVP of VOKE

Co-founder of VOKE, a new media company that brings Virtual Reality based media experiences to sports and concerts. A serial entrepreneur, she co-founded Integrated Engineering Solutions and Translation Technologies. Her expertise is in virtual reality, new media, enterprise systems and artificial intelligence. She is a Fellow of ASME and was honored with a LifeTime Achievement award by ISAM.

Dr. Uma Jayaram was an Associate Professor at the School of Mechanical and Materials Engineering and an Affiliate Associate Professor in the School of Electrical Engineering and Computer Science at Washington State University. She co-founded the Virtual Reality Laboratory (VRCIM) at Washington State University and was the Associate Director. Interdisciplinary research at the VRCIM Laboratory focused on the use of virtual reality for cutting-edge solutions in engineering, training, simulations, and knowledge transfer. She received her undergraduate degree from IIT Kharagpur and her Ph.D. from Virginia Tech.

Jonathan Flesher

Head of Business Development & Partnerships, Baobab Studios

Jonathan Flesher leads business development at Baobab Studios. Jonathan previously spent over 10 years in the gaming business at Skillz (CRO), Betable (EVP), Zynga (VP) and Electronic Arts (Sr Dr). Prior to playing games for a living, he worked in private equity and financial services at KKR, MC Ventures and JPMorgan. Jonathan also serves on the board of directors and advisory boards for a number of technology and gaming startups.

Leland Hedges

Vice President, Product and Marketing, Virtually Live

Leland is a digital media professional who is passionate about Virtual Reality. At Virtually Live he is responsible for delivering True VR live events to people from around the world. He hopes to someday watch a Chelsea FC match from San Francisco with his siblings across the US.

Prior to Virtually Live, Leland worked for seven years in Marketing and Strategy roles at PlayStation building the launch strategy for both PS4 and PSVR. Leland attended the UC Berkeley Haas School of Business with a concentration in the Management of Technology

Donald Tucker

Head of Collaboration Corporate Development and Venture Investments, Cisco

Donald Tucker leads acquisition and investment efforts related to Cisco’s Collaboration business unit. During his tenure at Cisco, Donald has lead six acquisitions and divestures, as well as several investments across machine learning, customer care, messaging, analytics, and ad-tech. Donald joined Cisco from Oracle via the acquisition of Responsys, and prior to that spent time at Jefferies & Co. as a sell-side analyst, at Liberty Mutual Investments in their private equity practice, and at Chevron in various financial and trading oriented roles.

Donald holds an MBA from Wharton, and a bachelor of science in Business Administration from Cal Poly.

Moderator - Mark Coopersmith

Senior Fellow, Faculty Director and Lecturer - Entrepreneurship and Innovation, UC Berkeley Haas

Mark is an educator, entrepreneur, author and advisor focused on launching and building high growth ventures ranging from startups to global enterprises. For the past 15 years he has taught entrepreneurship and innovation at UC Berkeley Haas to graduate students and executives from around the world. In the business arena he has built and run global businesses for Sony, has launched successful Silicon Valley startups (an e-commerce platform he spun out of Sony is now owned by Google, another venture addresses global water scarcity), and speaks often to audiences on leading change, innovation and growth. His recent book "The Other 'F' Word" helps leaders and teams put failure to work, recognizing the insights that failures contain and turning failure into a strategic asset to help them attain the objectives they seek.