>play conference 2016
>play is the largest and most exciting student-run digital media and technology conference hosted by the UC Berkeley Haas School of Business. Past speakers have included industry trend-setters like Twitter co-founder Biz Stone, Yahoo CEO Marissa Mayer, and Box co-founder and CEO Aaron Levie
This year, we are lining up an amazing set of speakers and companies to cover the hottest topics from virtual/augmented reality to the future of new media, from the changing social media landscape to the continuing shift in the music industry. And with those VR headsets on, you will be truly stepping into an immersive, mind blowing digital experience.
We endeavor to bring you the most engaging, fun and inspiring conference. Whether you are looking to debate your latest viewpoints on digital, get in front of the recruiters of your dream firms, or simply socialize and network with your peers, come to >play and press the >play button.
9:00 AM to 9:30 AM
Arrival and Registration
9:30 AM to 10:30 AM
Morning Keynote Speech
10:30 AM to 10:45 AM
Morning Coffee Break
Panel: New Media, New Voices
Panel: Navigating Online Identities in Digital Marketing
10:45 AM to 11:45 AM
11:45 AM TO 1:30 PM
Lunch provided by FarmHill
Product Demos (AV/VR, Gaming and more)
Panel: 2020 Vision - The Future of AR and VR
1:30 PM to 2:30 PM
Afternoon Coffee Break & Networking
2:30 PM to 2:45 PM
Panel: Future sounds - What’s next for the music industry?
2:45 PM to 3:45 PM
Afternoon Keynote Speech
3:45 PM to 4:45 PM
4:45 PM to 5:30 PM
Moderated Panel Discussions
New Media, New Voices
New media has been transforming the process of how content gets created, published, distributed and consumed. New Media, New Voices brings together makers and business people to discuss current and future phenomena that are altering the relationships between suits, creatives, and fans, and enabling a fresh crop of voices to be heard.
Navigating Online Identities in Digital Marketing
The proliferation of social media networks has led young adults to establish not just online identities that may differ from their real-life personas, but also identities that may differ by platform. Consequently, users' relationships to brands on each of these different (albeit increasingly similar) platforms may vary based on content, tone, and style. This panel will cover the ins-and-outs of how consumers manage identities and relationships across multiple social networks, and how brands can update their marketing toolkit to stay relevant in an ever-shifting digital landscape.
Future sounds: What’s next for the music industry?
The music industry has seen incredible shift over the past decade and technology has been at the helm of this transformation. Amidst streaming companies, innovations in the live event experience and emerging artist business model, the landscape looks entirely different today, than ever. Join us to meet today’s key players, learn how they’re transforming how we engage with music – and how they envision this space evolving in decades to come.
By 2020, AR/VR are projected to be a $150 billion annual market. In this panel, key players will discuss the vision for AR/VR in 2020 and beyond. What will the devices that enable AR/VR look like? What are the most compelling applications? How will the market likely evolve over the next 5-10 years?
2020 Vision: The Future of AR and VR
1290 Sutter St, San Francisco, CA 94109
The Regency Center is a unique venue located in San Francisco between Nob Hill and Pacific Heights neighborhoods, on the corner of Van Ness Ave and Sutter St.
By BART: Nearest BART stop is the Civic Center/UN Plaza Station. From the BART station you can take the bus or walk (about 1 mile).
By BUS: The SFMTA bus lines with the closest stops are 47 and 49 on Van Ness, 2 on Post and 3 on Sutter.