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Digital Media & Technology Conference

Friday Nov 4, 2016

Regency Center - San Francisco, CA

>play conference 2016


>play is the largest and most exciting student-run digital media and technology conference hosted by the UC Berkeley Haas School of Business. Past speakers have included industry trend-setters like Twitter co-founder Biz Stone, Yahoo CEO Marissa Mayer, and Box co-founder and CEO Aaron Levie

This year, we are lining up an amazing set of speakers and companies to cover the hottest topics from virtual/augmented reality to the future of new media, from the changing social media landscape to the continuing shift in the music industry. And with those VR headsets on, you will be truly stepping into an immersive, mind blowing digital experience.  Our keynote speaker this year is Adrienne McCallister, the Director of Partnerships for AR/VR at Google.

We endeavor to bring you the most engaging, fun and inspiring conference. Whether you are looking to debate your latest viewpoints on digital, get in front of the recruiters of your dream firms, or simply socialize and network with your peers, come to >play and press the >play button.



9:00 AM to 9:30 AM

Arrival and Registration

9:30 AM to 10:30 AM

Morning Keynote Speech

10:30 AM to 10:45 AM

Morning Coffee Break

Panel: New Media, New Voices
Panel: Navigating Online Identities in Digital Marketing

10:45 AM to 11:45 AM


11:45 AM TO 1:30 PM



Lunch provided by FarmHill

Career Fair

Product Demos (AR/VR, Gaming and more)

Panel: 2020 Vision - The Future of AR and VR

1:30 PM to 2:30 PM

Afternoon Coffee Break & Networking

2:30 PM to 2:45 PM

Panel: Future sounds - What’s next for the music industry?

2:45 PM to 3:45 PM

Afternoon Keynote Speech

3:45 PM to 4:45 PM

Closing Remarks: Richard Lyons, Dean of Haas School of Business, UC Berkeley

4:45 PM TO 5:00 PM

5:00 PM to 5:30 PM


After Party!



Adrienne McCallister

Director of Global Partnerships for VR/AR at Google

Adrienne McCallister is the Director of Global Partnerships for Google’s VR/AR efforts where she heads up a team responsible for scaling content, developer, OEM/SOC partnerships and distribution for Daydream, Tango, Jump.  Adrienne’s previous roles at Google include helping to launch Chromecast and leading its global distribution partnerships, as well as leading strategic content partnerships for Google TV.  Prior to joining Google in 2011, Adrienne help senior business development roles at Associated Content (a Yahoo! company), Clearleap and AOL. Adrienne holds an M.B.A. from UC Berkeley's Haas School of Business, and has a bachelor’s degree in finance from the McIntire School of Commerce at the University of Virginia.

Moderated Panel Discussions

New media has been transforming the process of how content gets created, published, distributed and consumed. New Media, New Voices brings together makers and business people to discuss current and future phenomena that are altering the relationships between suits, creatives, and fans, and enabling a fresh crop of voices to be heard.

Digital marketing is more complex today than ever before. The proliferation of social media networks has led young adults to establish multiple online identities that differ by platform. Consequently, users' relationships to brands on each of these different platforms may vary based on content, tone, and style. This panel will cover the ins-and-outs of how consumers manage identities and relationships across multiple social networks, and how brands can update their marketing toolkit to stay relevant in an ever-shifting digital landscape.

The music industry has seen incredible shift over the past decade and technology has been at the helm of this transformation. Amidst streaming companies, innovations in the live event experience and emerging artist business model, the landscape looks entirely different today, than ever. Join us to meet today’s key players, learn how they’re transforming how we engage with music – and how they envision this space evolving in decades to come.

By 2020, AR/VR are projected to be a $150 billion annual market. In this panel, key players will discuss the vision for AR/VR in 2020 and beyond. What will the devices that enable AR/VR look like? What are the most compelling applications? How will the market likely evolve over the next 5-10 years?

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Register for The 2016

>Play Conference


Regency Center

1290 Sutter St, San Francisco, CA 94109


The Regency Center is a unique venue located in San Francisco between Nob Hill and Pacific Heights neighborhoods, on the corner of Van Ness Ave and Sutter St. 

By BART: Nearest BART stop is the Civic Center/UN Plaza Station. From the BART station you can take the bus or walk (about 1 mile).

By BUS: The SFMTA bus lines with the closest stops are 47 and 49 on Van Ness, 2 on Post and 3 on Sutter. 

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Photos from past >Play Conferences


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Digital Media & Entertainment Club

Haas School of BUsiness

University of California, Berkeley